Historically, artists had always accompanied great societal changes by building the representations of an imaginary that mobilize people, like the battle against obscurantism at Renaissance or the philosophy of Progress in the 19th century. Today, with this universal vocation, contemporary art goes out of the comfort of art galeries and museums, where it touches a preset public. Therefore, the challenge for reconnecting with the role of the committed artist is to go out and meet different publics, on the very same spot where behaviors to change perform : in retail, in shops or online. It is with this idea that Contremarques selects its artists, where art becomes not only a product, with those artworks specially made for the purpose store, where you can questioned the position of the object, but also an accessible product with prices that goes from 18 to 180 euros.